Food TV in 2021? A “serious” doco on how Maggi instant noodles is now integral in the modern cuisines of the World – India, Singapore etc.

No kidding.

Chefs, CEOs, experts all trotted out to opine about Maggi noodles in a super cheap production with a cringeful, faceless, English “voice over” commentary.

THIS, shown after enjoying a superb Rick Stein update on Palermo food/travel on SBS Food.

Is this aimed at school children? Let’s hope not.

This is an insult to your brain cells as well as your taste buds.

This is media marketing madness …